Pragmatic considerations about the everyday use of reading glasses led to the development of “read on”, an iPhone case with an integrated pair of glasses. The compact, multifunctional iPhone case with its reduced design offers space for a pair of reading glasses that is only 3 mm thick. In its protected compartment, the visual aid is not only easy to find and therefore always available: it also cannot be lost or scratched by other objects carried in the same case, such as keys. The jury highlighted both the extraordinarily practical aspects of the product and its refined design, which has created an innovative typology of glasses for men and women.