Client: Telefónica Germany, Munich, Germany
Public Installation
Radwende – Change Your City for Cyclists
Initiated by activists in the city of Wiesbaden, this campaign was a response to the fact that, according to a survey, they were living in the least bike-friendly city in Germany. Therefore, the aim was to create a fictitious city map, thus opening up new possibilities together with cyclists based on the individual routes they take. A drawing machine in the Wiesbaden state museum recorded these cycling paths on a daily basis and thus produced a work of art every day, showing where cycling lanes were most needed.
크레딧
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Client:Scholz & Volkmer GmbH, Wiesbaden
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Design:Scholz & Volkmer GmbH, Wiesbaden
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Creative Direction:Michael Volkmer
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Concept:Nanna Beyer
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Production:Tom Kresin
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Technical Direction:Manfred Kraft
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Technical Development:Thomas Kuster, Florian Finke