Brand Design

Paris 2024 – Equipe de France: La Victoire en Face

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With Paris 2024 – Equipe de France: La Victoire en Face, the two French teams of the Olympic and Paralympic Games were united under a single, integrative brand umbrella. The logo shows a cockerel facing forward, which, together with the slogan (“Victory in sight”), symbolises a rebellious spirit.

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  • Client:
    Paris 2024 Comité d’Organisation des Jeux Olympiques et Paralympiques, Saint-Denis, France
  • Design:
    W Conran Design, Boulogne-Billancourt, France
  • Project Team:
    W Conran Design: Gilles Deléris (Creation Director) Jean-Jacques Charrais (Art Director) Jean-François Porchez (Typography) Martin Piot (Vice-President) Anaïs Guillemané Mootoosamy (Head of Strategy) Chloé Thomas (Head of Brand) Célyne Parizel (Graphic Design) Madeleine Issartel (Graphic Design) Florence Vitu (Graphic Design) Paris 2024 Comité d’Organisation des Jeux Olympiques et Paralympiques: Camille Yvinec (Associate Director Brand Identity) Julie Matikhine (Head of Brand) Joachim Roncin (Creative Direction) Martin Feugère (Project Management) Axel Leclerc (Graphic Design) Thierry Reboul (Executive Director Brand – Events – Ceremonies) Emma Gendron (Mission Management Brand) Paul Cometto (Activation Management Equipe de France) Romain Fernandez (Design Management) Léa Jacob (Brand Design)
Paris 2024 – Equipe de France: La Victoire en Face
Paris 2024 – Equipe de France: La Victoire en Face
Paris 2024 – Equipe de France: La Victoire en Face
Paris 2024 – Equipe de France: La Victoire en Face

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