Corporate Design

Parador

The company Parador elevates itself with a new corporate design conveying the high demands of a premium producer of exclusive flooring and wall designs. The multifaceted brand concept is established through a classically reduced logotype, sophisticated colouring in a warm brown tone against a black background, and pictures of upmarket living worlds. The expressive claim “living performance” was developed with the aim of addressing a target group of performance-oriented customers possessing a sense for quality and style. The integration of a slacker as a key visual serves to highlight the significance of the product “flooring” by its very absence.

Red Dot