Poster Series

Osterrath – Perfection Connected

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The focus of this poster design is to convey the fascination of modern connection technology. Its main characteristic is the use of the basic geometric shape of the circle as a symbol for the two basic materials used by Osterrath: tube and sheet metal. These materials are organised in a flexible pattern based on punching tools and technical drawings. The resulting symbol thus also evokes the impression of the “squaring of the circle” – the mathematical approach of constructing a square with the same area as a given circle using geometric means.

Red Dot

크레딧
  • Client:
    Osterrath GmbH & Co. KG, Bad Laasphe, Germany
  • Design:
    Grey Germany / KW43 BRANDDESIGN, Düsseldorf, Germany
  • Managing Director Creation:
    Rüdiger Goetz
  • Creative Direction:
    Jürgen Adolph
  • Art Direction:
    Marc Schaede
  • Account Management:
    Christine de Groot
Osterrath – Perfection Connected
Osterrath – Perfection Connected

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