Social Campaign

Optiline

This social campaign raises awareness of the fact that an alarming number of women in Russia are victims of domestic violence. Optiline added striking branding to its products in an effort to remove public taboos around this topic. For this purpose, the packaging of paper cups, paper towels, tissues and garbage bags uses attention-grabbing colour and text designs. Headlines quote the aggressive language used by perpetrators in order to spark protest from customers. They can then sign an online petition calling for the immediate implementation of a law against domestic abuse.

Red Dot