Brand Identity

nuka

nuka is a waterproof notebook with a matching metal pencil. As fully rewritable “eternal stationery”, the product appeals to the environmentally conscious costumer. The brand identity is kept minimalistic and utilitarian – one font and one doodle – so as not to distract consumers from their own ideas. nuka simply provides the tool for users to tell their story. The handwritten font is both the message and the form.

Red Dot

크레딧

Client:

Nuka HQ, Inc., New York, USA
Design:

O0 Design Lab, Walnut, CA, USA
Project Team:

Nuka HQ: Nikita Vladykin (Concept)

O0 Design Lab: Andrey Klen (Art Direction) Ignat Zavada (Artwork) Illia Krupenikov (Account Management)