Retail Packaging

Munchkin WildLove Cups 2021

The packaging for the Munchkin WildLove Cups is an integral part of the product concept. Each of these brightly coloured cups showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. Another panel is a letter to the parents explaining why the company created this initiative and what they can do to help. The carefully illustrated special packaging is made of 100 per cent recycled and recyclable material.

Red Dot