Client: Nongfu Spring Co., Ltd., Hangzhou, China
Beverage Packaging
MTN DEW AMP GAME FUEL – Team OpTic Champions
This limited edition of MTN DEW AMP GAME FUEL was developed as a sign of commitment to the gaming community, especially to commemorate the last tournament of the OpTic Gaming team, one of the most popular e-sport teams for Call of Duty. To communicate key aspects of this team, the traditional appearance of the drinks cans was changed. At its core, the modern design features an illustration of each of the five team members. The colour white also plays a major role as the team is known to wear Championship white on the Sundays when tournaments were played. The colour concept is rounded off with hues of green.
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Client:PepsiCo, New York, USA
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Design:PepsiCo Design & Innovation, New York, USA