Mobvista, which started as a mobile advertising platform in 2013, has grown into a corporate group comprising a variety of brands. Therefore, a unified and flexible brand design was developed with the aim to redefine the Mobvista group’s brand strategy and brand architecture. The relaunch uses a visual language that conveys the image of a leading people-oriented technology platform that connects the world and drives global business growth. A contemporary brand logo in combination with a flexible design system highlights the core competencies and brand association to strengthen the market presence of the corporate group.
크레딧
Client:
Mobvista, Guangzhou, China
Design:
FutureBrand China, Shanghai, China
Project Team:
Sam Yang (Creative Direction)
Feifei Jiang (Graphic Design Lead)
Zhe Li (Graphic Design)
Sijia Zhang (Graphic Design)
Sophie Cheng (Project Management)
Cary Liu (Account Management)