Mindset – Pernod Ricard Annual Report 2015/2016

Under the title “Mindset”, the 2015/2016 annual report of the French wine and spirit company Pernod Ricard dedicates itself to its brand promise to be a “creator of conviviality”. Expressed by the Senegalese photographer, Omar Victor Diop, Africa sets this year’s mindset. With the photos of the company’s African collaborators, the imagery expresses the richness of urban Africa and highlights the company’s strategic targets for the future. The overall layout stands out due to its geometric patterns and creates a suitable framework for each individual photo through the use of extensive areas of colour.