Retail Packaging

Mi MIX Alpha Box

The Mi MIX Alpha is a futuristic smartphone with a flexible display which almost wraps around the entire casing. The design of the packaging was inspired by the product itself. The curved edges on both sides are in perfect harmony with the phone’s wraparound display. They also make the rectangular case fit comfortably into the hand. In addition, the carefully selected paperboard material is as soft to the touch as skin. In order to protect the entire display from external damage, the inside of the box is made of soft, shock-resistant plastic material, which provides excellent fixation and protection.

Red Dot