Client: Luxoro S.r.l., Parona (Pavia), Italy
Packaging Design
Magic Bamboo Charcoal Paper Packaging
“Magic Bamboo Charcoal” is an elaborately designed gift packaging manufactured using bamboo charcoal paper made from Taiwanese Moso bamboo. The inside of the two boxes is moisture-proof and deodorising so that they can be reused many times. The visual design of the packaging is also a reference to the material and features a woodcut technique in traditional Asian style picturing a Taiwanese landscape with a house, mountains and people walking through a Moso bamboo forest. Furthermore, the colouring was chosen carefully to match the country’s official colour canon: the pure black on a white background symbolises charcoal, while red stands for the heat of fire when kilning bamboo charcoal. The boxes reveal small individual bags made of bamboo charcoal paper and a paper-print layer with soy ink. Each one of them contains a slice of bamboo charcoal and thus underlines the charcoal’s particular influence and significance to outstanding effect.
심사평
The gift packaging “Magic Bamboo Charcoal” is marked by a highly personal illustration style and excellent graphics. Based on classic traditional techniques, the visual identity is imbued with a contemporary design appearance that merges the various elements into a superbly crafted and meticulously composed, harmonious unity.
크레딧
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Client:Asia University, Taichung City
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Design:Yu-Ting Wu, Yi-Hsuan Lin, Pei-Hsuan Chou, Ting-Yu Chen, Asia University
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Supervising Professor:Shu-Yuan Lin