Brand Relaunch,Brand Communication

Laib und Seele

The corporate design for Laib und Seele unites craftsmanship and lifestyle. The powerful typography employed provides a down-to-earth appearance, while the use of intense colours appeals to lifestyle-oriented tastes. Illustrations inspired by the art of pastry-making underline the creative facets of this handicraft, conveying an appealing overall look. The unique design parameters pervade the brand’s entire communication range – from interior design, external communication and staff uniforms to menus, coffee-to-go cups, coffee tins, paper bags and pastry boxes.

Red Dot