KTM.com

This new website constitutes an interactive visual representation of what KTM stands for: Adventure, Extreme, Performance and Purity. It provides a personalised user experience, ranging from details on the brand vision and segment-specific pages to immersive model pages packed with information and images. For selected models, users can configure the bikes according to their individual needs and desires. Factors such as geographical location, preferred language, previous visits and sources that users arrived at the site from are combined to create a tailored experience for each individual user and give a memorable taste of what it really means to be “Ready to Race”.