JoinYin

The visual branding of the JoinYin tea brand is based on the assumption that tea is an essential feature of Chinese culture, wending its way like a subterranean current through different eras up until the present day. The logo references this image of an underground river in a condensed and abstract form, bringing a simple elegance to the brand’s visual appearance. As a contrast to the minimalist branding, the special “sunflower yellow” colour is an eyecatcher that anchors the brand design in the here and now.

Red Dot