IW: Logbuch Annual Report 2018 / 2019

Reflecting its title, the German Economic Institute’s 2018 / 2019 Annual Report is designed as a logbook. The language of the main texts makes liberal use of maritime metaphors. The layout and structure of the pages incorporate special margins, which accompany the wide columns of the main texts, to provide information such as on the “crews” or “geographical coordinates” of each chapter, just like the facts and figures in real logbooks. Additional inserts in handwritten typography round off the overall image. Shades of grey and blue derived from the institute’s corporate colours dominate the inner pages, while the cover – a strong grey-blue uncoated paper – was inspired by the Atlantic Ocean.