it’s magic

“it’s magic” is the name of the brand shop of SK magic, a manufacturer of kitchen and environmental appliances. Its logo was created by combining the wordmark with a square pattern in reference to a building. The edge line in the logo is picked up as a key visual to symbolise the brand value of customer loyalty. The visual language is simple and effective, being based on the concept of repeating or extending a minimal number of modules. Several key visuals can be used together in different proportions, following predefined rules. Thus, the monochrome brand design is easily applicable to different advertising media such as posters, leaflets, packaging or brochures.