Retail Packaging

instax mini LiPlay – Box

This packaging design uses simple shapes and embossing to express the essence of a hybrid instant camera. Circles and squares are combined with different textures to create a music player-like aesthetic. This in turn references the special experiences the device offers. A corrugated cardboard box conveys the compactness of the camera, displays its colour and underlines its printing function. The camera contours are accurately recreated using paper. Certain details, such as the curved lines, are embossed and printed with metallic ink in order to highlight the texture.

Red Dot