Brand Design

idus

The idus webshop is an online platform for handmade goods in South Korea. In the brand mark, the letter “d” is highlighted in colour and shows the contour of a length of wool– a representative metaphor that symbolises the handmade quality and the connection between artists and customers. The new design language and brand identity help the webshop to appeal to customers in a charming manner. As an alternative to today’s retail market full of industrial products geared towards mass production and fast consumption, the idus webshop promotes both an engaging brand experience and personal exchanges with the artisans.

Red Dot

크레딧

Client:

Backpackr, Seoul, South Korea
Design:

HuskyFox Inc., Seoul, South Korea
Project Team:

Backpackr: Donghwan Kim Boram Chung Minjeong Lee Jihyun Hwang Leekyung Kim Jisoo Choi Sangyup Yoo

HuskyFox: Kiyoung Jung (Creative Direction) Doohee Lee (Creative Direction) Taeehee Lee (Strategic Planning) Hyuncheol Ahn (Graphic Design) Rang Choi (Graphic Design)