Brand System, Brand Design

IBM Quantum

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A distinct and flexible brand system was created for IBM Quantum that visualises the fundamentals of quantum computing and bridges the gap between advanced technology and human experience.

Red Dot

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  • Client:
    IBM, Yorktown Heights, NY, USA
  • Design:
    Colors and the kids, Berlin, Germany Field.io, London, United Kingdom
  • Project Team:
    IBM Quantum: Jay Gambetta (Executive Sponsor/IBM Fellow/VP) David Bryant (Chief Experience Officer) Daniel Soderstedt (Head of Brand Design) Josh Totte (Design Lead) Natalie Taylor (Design Lead) Michael Kriegshauser (Design Lead) Ryan Mandelbaum (Global Editorial Lead) Rucyl Mills (Head of Production) Making Pictures: Jamie Jones (Illustrator)
IBM Quantum
IBM Quantum
IBM Quantum
IBM Quantum
IBM Quantum
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