Food Packaging

Huaxishangpin – Chilli

The zany packaging design for this chilli sauce from Guizhou is marked by an exaggerated style. The jars and jute bags for the sauce feature a single red motif composed from simple geometric forms and meshed together using a white background. In the eyes of the consumer, the image quickly assimilates to show a chilli-shaped face with eyes wide open, mouth agape and dishevelled hair. This striking image succinctly conveys the fiery spice of the chilli peppers. The bold presentation of the brand prevents any confusion with similar products, even from a distance.

Red Dot