Corporate Design Relaunch

HERE Technologies: An Autonomous World for Everyone

The location platform company HERE Technologies provides location data for vehicles worldwide, as well as for businesses, cities and private individuals. Retaining established elements such as the logo, the personal relevance of the services needed more visibility in the corporate design. The new look positions the company as a partner for a bright and joyful future of mobility. The hitherto complex design system was replaced by a simple one centred around the notion of “flow”. Overlapping layers offer flexibility, and dynamic colour gradients reflect the exchange of data between technology and the real world.

Red Dot

크레딧

Client:

HERE Technologies, Berlin, Germany
Design:

Peter Schmidt Group, Hamburg, Germany
Project Team:

HERE Technologies: Julian Emde (Project/Strategy) Mario Nußbaumer (Creative) Daniel Partzsch (3D/Motion)

Peter Schmidt Group: Rob O'Brien (Creative Director) Florian Lauffer (Executive Director Consulting) Piera McVeigh (Senior Designer) Louis Cotroneo (Senior Project Manager)