Event Design

GS Caltex Pavilion – Expo 2012 Yeosu Korea

At the Expo Korea, the GS Caltex Pavilion illustrates the company mission and the future visions of this Korean oil corporation. It took the form of a dynamic ensemble that, at first glance, was reminiscent of an oversized rice paddy: 18-metre-high blades swayed like grass in the wind and became illuminated when touched. In the middle of this energy field was a mirrored pavilion building with a similarly mirrored entrance hall aimed at evoking a sense of social interconnectedness and collective networking. A 360-degree film metaphorically drew the visitors into the world of energy.

Red Dot