The purpose of Future Options is to ensure the constant availability of long-term, impactful, customer-validated business opportunities for Grundfos. The design of the innovation report follows the theme of looking to the future, grasping and shaping ideas and concepts. A triangular shape represents both mystery and precision, and serves as a base for the entire layout. Multiple triangles in more or less abstract forms illustrate each project and follow the ideas of transformation, changeability, and parts that create a whole. A clean monochrome illustration style based on a triangular isometric grid is used to achieve uniformity across the projects.
크레딧
Client:
Grundfos Holding A / S, Bjerringbro, Denmark
Design:
Made by Makers, Højbjerg, Denmark
Project Team:
Grundfos:
Mathis Dahlqvist (Strategic Direction)
Helle K. Rehmeier (Copywriting)
Søren Vigsø (Copywriting)
Rune Højsholt (Copywriting)
Eva Kühne (Copywriting)
Mads Salling-Mortensen (Copywriting)
Jeanette D. Svenningsen (Copywriting)
Made by Makers:
Carsten Petersen (Creative Direction)
Anne Krogh Jessen (Design)
Charlotte Bech Juel (Design)