Automotive Infotainment System,User Interface Design

GENESIS Infotainment System – Copper Design

A new design was applied to the infotainment system of the Genesis model (GV80 / G80) released in 2020. The background was a reinterpretation of the significance of copper-coloured design elements for the brand identity. They play a central role in symbolising the brand’s core of athletic elegance. The task was to find a new copper colour system optimised for the digital environment in a running vehicle. This user experience design is the result of a delicate fine-tuning of copper colours and the testing of various metal textures.

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