Red Dot Award: Communication Design 2016 – the jury continues to grow
Geely Galaxy Starship
GEELY GALAXY STARSHIP showcases a high-tech, full-size SUV prototype designed to meet the evolving needs of intelligent mobility. Drawing inspiration from Chinese spatial philosophy, the interior integrates natural landscapes, providing a fresh view from every seat. The vehicle’s interior is divided into three thematic areas — Water, Yacht, and Shore — enhancing spaciousness and immersing passengers in a natural ambience. Opening all six doors expands the interior into the outdoors, offering an expansive view.
The asymmetrical interior design, enriched with varied colours and materials, provides a distinctive view from each seat. An AI mobility robot in the second row transforms traditional transportation with an AI-powered digital chassis, enabling autonomous driving and smooth transitions. The AI-powered aircraft on the vehicle roof offers a sweeping aerial view.
User-centred interaction is achieved through dynamic lighting effects, coordinated exterior LED strips, and an interior interactive screen. Concealed smart hardware maximises space, while a waveguide-based AR display surpasses traditional screens with smart interaction and spatial transparency. An AI-powered digital pet interacts with users through a large-scale AI model’s emotional module, seamlessly integrating with the vehicle's holographic projection system for engaging interaction.
Red Dot Award: Design Concept | Concept | Cars and Motorcycles
크레딧
-
Company:Geely Design, China
-
Team Leads:Chen Zheng, Yang Junkai
-
Designers:Flavien Dachet, Ye Zi, Qin Haifeng, He Chuanxi, Mei Yunfeng