Futura Project

Letters are closely related to the history of mankind and are often tied to various historical events. Each letter type font represents the languages and thoughts of humanity with its distinctive features. Regarding the ‘value’ of the fonts, the designers have always thought that fonts should express personality. In order to choose the right fonts for this project, we first classified the existing fonts and organised them by categories. Among the categories, ‘Futura Fonts’ stood out because it shows basic geometry in a simple way. As such, we hope the objects in our work that uses Futura could communicate with users effectively. Futura Project takes ‘Futura Fonts’ from 2D to 3D space. This helps consumers actively experience the full visuals and the characteristics of Futura. Red Dot Award: Design Concept | Concept | Furniture