Digital Innovation

fraenk – The mobile plan app

The telco brand fraenk focused its approach for the launch of its mobile plan app on “being frank” throughout the entire concept. The app is limited to one plan, one price and just one store location: the user’s mobile phone. Based on eSIM technology, it allows users to instantly sign up for a new mobile phone plan with a digital SIM card and be ready to make a call in less than five minutes. Typography, navigation, interaction elements and user onboarding were deliberately kept simple and as straightforward and functional as possible. As a result, the app is intuitive to understand and easy to use, matching what the brand and product stand for.

Red Dot