Climate change and ever-growing consumer expectations place food at the intersection of trends shaping our world. The Technical Research Centre of Finland (VTT) initiated the development of a platform for a future-oriented ecosystem built around food, encompassing innovative food products, technologies and services. The platform was named “Food & Beyond” to communicate its collaborative and inclusive nature. The development of the brand design set out to go beyond the brand foundation, visual identity and a website. One of the key drivers was the consideration of how to scale the brand to other ecosystems by embracing system thinking.
크레딧
Client:
VTT Technical Research Centre of Finland Ltd., Espoo, Finland
Design:
Fjord, Helsinki, Finland
Project Team:
VTT:
Mirva Lampinen
Tatu Vienamo
Niall Shakeshaft
Fjord:
Stéphanie Del Rey (Design Director)
Ville Kovanen (Visual Design Lead)
Sunwha Park (Visual Designer)
Konstantin Berger (Design Lead)