“When you realise you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” This sentence from the famous film “When Harry Met Sally” from 1989 refers to the feelings of high hope that are associated with a declaration of love or a marriage proposal. It is a challenging communicative situation with uncertain outcome and requires a lot of courage. The FindLove ring packaging showcases a highly attractive form for this special moment. Its design is based on the idea of allowing the message of love to be experienced indirectly through the design. Fascinating in its logic, the packaging is composed of 12 interlocking wooden pieces, the structure of which is inspired from traditional burr puzzles. To open the packaging and find the ring hidden inside becomes part of the emotional experience associated with this event. Metaphorically, the partner is given the task of tracing the path of love and, in the end, “finding” love. The inspired design gives this process a strong sense of intrigue that lasts long beyond the event. The woods selected for the production of FindLove are of high quality and carefully processed. Aesthetically appealing and pleasant to the touch, the design and material quality ensures that the jewellery packaging is kept for a lifetime.
심사평
The FindLove jewellery packaging epitomises one of the most important life events. Its design presents an appealing solution to the emotionally difficult task of proposing to a loved one with a ring. An impressive idea is convincingly realised here and implemented excellently down to the last detail. It is intriguing how the ring hidden inside this jewellery packaging is part of the overall concept.
