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Feeladelphia – "Can’t Fake It“

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A Sonic DNA was developed for Philadelphia based on the attributes of its brand. The result is a structured composition of catchy melodies, harmonies and groove. It was used on the occasion of a gourmet dining event to create a multi-sensorial experience.

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  • Client:
    Philadelphia Cream Cheese, The Kraft Heinz Company, Chicago, USA
  • Design:
    amp, Munich, Germany
  • Project Team:
    amp: Michele Arnese (Chief Creative Officer) Jason S. Thompson (Creative Director) Jeffrey Berman (Creative Lead) Alejandro Vega (Composer) Alexander Simmance (Composer) Al Miseri (Composer) Daniele Pellegrini (Composer)

    Philadelphia Cream Cheese, The Kraft Heinz Company: Keenan White (Senior Brand Manager/Brand Communications)
Feeladelphia – "Can’t Fake It“
Feeladelphia – "Can’t Fake It“
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