Red Dot Award: Communication Design 2016 – the jury continues to grow
EFFLORESCENCE
The EFFLORESCENCE automotive coating concept reduces complexity and energy consumption in automotive paint lines. With a unique surface structure, it achieves low-temperature curing at 80°C, reflecting over 65% of light in cool urban environments. EFFLORESCENCE’s microbeads create a distinctive texture, enhancing aesthetics without traditional pigments. This eco-efficient coating appeals to consumers seeking both aesthetic and sustainable automotive finishes.
Red Dot Award: Design Concept | Ready For Market | Material and Surfaces
크레딧
-
Company:BASF Japan Ltd., Japan
-
Team Lead:Chiharu Matsuhara
-
Designers:Chiharu Matsuhara, Mika Onishi
-
Engineers:Tetsuya Matsushita, Shigeyuki Mizuno, Naoya Sakai
