The NGO Youth against AIDS wants to educate young people about the importance of safer sex. Six motifs were developed which link the serious topic of safer sex to a playful graphic design. The posters show phallic shapes with a knot tied in them in the same way people used to tie a knot in their handkerchief in order to remember something. This is a fun way to remind people to use a condom. All of the motifs, from rockets to sausages, share the same basic idea but with different visualisations. The style is aimed at young adults and shows a style mix of CI elements and illustration.
크레딧
Client:
Youth against AIDS, Hamburg, Germany
Design:
loved GmbH, Hamburg, Germany
Project Team:
Alexander Müsgens (Creative Director)
Lukas Weber (Copywriting)
Marc Huth (Art Buying)
Lilli Oldag (Account Management)