Poster Campaign

Don’t forget !)

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The NGO Youth against AIDS wants to educate young people about the importance of safer sex. Six motifs were developed which link the serious topic of safer sex to a playful graphic design. The posters show phallic shapes with a knot tied in them in the same way people used to tie a knot in their handkerchief in order to remember something. This is a fun way to remind people to use a condom. All of the motifs, from rockets to sausages, share the same basic idea but with different visualisations. The style is aimed at young adults and shows a style mix of CI elements and illustration.

Red Dot

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  • Client:
    Youth against AIDS, Hamburg, Germany
  • Design:
    loved GmbH, Hamburg, Germany
  • Project Team:
    Alexander Müsgens (Creative Director) Lukas Weber (Copywriting) Marc Huth (Art Buying) Lilli Oldag (Account Management)
Don’t forget !)
Don’t forget !)
Don’t forget !)

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