Brand Design Relaunch

Dodo Pizza UK

Dodo Pizza is a fast-growing restaurant chain in the UK, which is a very competitive market for pizza providers. Accordingly, the new brand design aims to clearly distinguish itself with a new brand positioning and distinctive communication with the target group. A memorable tongue-in-cheek visual language was created, combining self-explanatory imagery with bold colours. The two-syllable word mark on a black and red background has a playful illustration style that suggests an appetite for a pizza. The brand design was implemented on pizza boxes, delivery packages and cars, merchandise for employees and the shop window.

Red Dot

크레딧

Client:

Dodo Pizza UK, Leamington Spa, United Kingdom
Design:

The Clients, Moscow, Russia
Project Team:

Lidiya Kapysh (Design Director) Aleksandr Bozhko (Creative Direction) Ivan Dergachev (Creative Direction) Aleksandra Chushkina (Graphic Design) Mikhail Danilov (Illustration)

Aleksandr Zakharov (Motion Design) Elena Savina (Project Management) Ivan Dergachev (Text) Nikita Krokodilov (Text) Ksenia Lazareva (Text)