Brand Design Relaunch

DocMorris

The aim of this rebranding process was to develop the DocMorris brand from an online provider of pharmaceutical products into an integrated and personalised e-health ecosystem. Accordingly, the brand should no longer stand for “pharma” but for health. In addition, the new brand design aims to appeal to a broader target group and business partners. Following the new brand narrative, the key brand values were moulded into a heart-shaped logo to explain the holistic concepts in a direct yet poetic way. Comprehensive brand guidelines define the consistent implementation of the new brand design.

Red Dot

크레딧

Client:

DocMorris, Heerlen, Netherlands
Design:

Mucho, Barcelona, Spain
Project Team:

Mucho: Pablo Juncadella (Creative Direction) Tilman Solé (Creative Direction) Jaume Serradelarca (Graphic Design) Joan Picanyol (Strategic Planning) Marta Vallbona (Strategic Planning) Álvaro Climent (Project Management)