Client: Nongfu Spring Co., Ltd., Hangzhou, China
Retail Packaging
Devan’s Coffee
This work includes a stand-up bag that holds 500 grams of coffee and a box for cold brew coffee bags. Their design, which is a rebranding project, aims to raise awareness of the impact of climate change. It shows an illustration of an endangered species on a coloured background. The stronger the aroma of the respective coffee variety, the more critical the conservation status of the animal depicted. A pattern describing the respective animal decorates the sides of the packaging. By itself it points to the extinction of the species shown.
크레딧
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Client:Devans South Indian Coffee & Tea Pvt. Ltd., New Delhi, India
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Design:Aish Keshav, New York, USA
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