Promotional Illustration

Das Erste – Seasonal Campaign 2019

The aim of these idents, developed for ARD, was to promote the brand and enhance the memory value of the logo Das Erste. The logo is placed at the centre of each illustration and animation, which show typical scenes for the four seasons: a winter wonderland in ice-blue and white, a summery water-based landscape, or colourful flowers heralding spring surround and frame the logo, making it a fixed component of the respective season. Each ident has its own style and individual aesthetic, thus standing out from the daily programming of the channel.

Red Dot

크레딧

Client:

ARD Design and Presentation, Munich, Germany
Design:

Luxlotusliner, Munich, Germany
Programme Director:

Volker Herres, ARD
Creative Direction:

Henriette Edle von Hoessle, Head of ARD Design and Presentation Gabi Madracevic, Luxlotusliner
Art Direction:

Werner Mayer, Erstes Deutsches Fernsehen, ARD Design and Presentation Iris Pfennig, Luxlotusliner
Design Project Management:

Heike Steinbach, ARD
Animation:

Fatma Kapakos, Axel Flachenecker, Juan García Segura, Luxlotusliner
Project Management:

Nadja Doth, Luxlotusliner
Music / Composition:

Hans Wiedemann, Ulrich Rassy, BR SG Sounddesign