The packaging design for the Chinese brand Chi Cha starts with “tea” and takes as its core concept “a person is between plants and trees”. Verses by a poet named Lu Tong from the Tang Dynasty are used as a design element. Taking experimental characters as the form and innovating traditional culture as the core of the design, the relationship between humans, tea and nature is expressed, showing the Chinese philosophical thought of “unity of heaven and man”.
크레딧
Client:
Shenzhen Sanduhuanjingbiaoshi Ltd., Shenzhen, China
Design:
Shenzhen Sandulixian Design Ltd., Shenzhen, China
Shenzhen Yiqi Culture Development Ltd., Shenzhen, China