The construction of this bird food packaging impressively reflects the brand name Big-billed. The pyramid-shaped body is equipped with a handy scatter flap, which completes the flatly illustrated bird head with a large beak when opened. The packaging is made from one piece and its functionality is achieved with a simple die-cut. The charming key visual, in combination with the playful interaction with the product, in turn fosters emotional customer loyalty.
심사평
A thoughtful design ensures both functionally and emotionally convincing added value for Big-billed.
크레딧
Manufacturer:
Shenzhen Polytechnic University, Shenzhen, China
In-house design:
Prof. Dr. Yu Guang
Design:
Jingcun International Trade (Shanghai) Co., Ltd. (Qin Li Wei), Shanghai, China
