Image Film

Audi on Demand – Audi Magazine Spring / Summer 2018

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Representing a significant milestone in the Audi brand reorientation from an automobile manufacturer to a sustainable mobility service provider, this film featured in the online “Audi Magazine” to promote the “Audi on Demand” customer service in Hong Kong. It presents local protagonists who engage with this system and explains how to use the new car-on-demand service. In order to create a high degree of trustworthiness and closeness to the protagonists, the film stages the vehicles and drivers in a “real” and natural manner.

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