In a nod to sustainability, the report of the Amorepacific Group was printed on environmentally friendly paper and a conscious decision was made not to use any coated finishes. The cover is made from untreated, grey cardboard and, in combination with green as an accent colour, emphasises the aspect of honesty as one of the five core values of the cosmetics group. In addition, the title of the sustainability report “A More Beautiful World” is printed in the corporate typeface in order to convey the beauty of the Korean alphabet. In terms of content, the first half of the report comprises short stories with attractive illustrations which present selected examples of sustainability in an easy-to-understand and appealing manner.
크레딧
Client:
Amorepacific, Seoul, South Korea
Design:
Amorepacific, Seoul, South Korea
Art Direction:
Ohkyung Lee, Seoul, South Korea
Youmi Yeo, Seoul, South Korea