Light Wave
Beverage Packaging
Åbro Original
Abro is the oldest family-run brewery in Sweden, founded in 1856. Their flagship product Abro Original was launched in 1992 and now boasts a new packaging design. Based on the results of a customer survey, only the most popular design elements were kept and modified into a contemporary appearance: the green colour was slightly darkened to achieve a more exclusive look, and the wordmark was redrawn and given a 3D effect. The key visual, a lion, now appears more dynamic. The new design does not have a traditional front and back as such, but rather two fronts.
크레딧
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Client:Åbro Bryggeri
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Design:Bold, Stockholm
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Creative Direction:Oskar Lübeck
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Brand Strategy:Carl-Fredrik af Sandeberg
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Graphic Design:Richard Feldéus
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Account Management:Yvonne Rietz
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Illustration:Chris Mitchell
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Copywriting:Adam Reuterskiöld
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Brand Management:Camilla Widéen