“Canyon – Design that talks”: exhibition by the Red Dot: Design Team of the Year 2017
The exhibition of the Red Dot: Design Team of the Year 2017 is displayed in the Red Dot Design Museum Essen in Germany until 27 August. Since as early as 1988, one design team, that stands out through its continuously innovative design work and sets standards in its respective industry, is honoured each year. In 2017, this title of honour went to the Canyon Design Team, which consistently uses design as a strategic tool in the bicycle industry.
“Pure Cycling” – aspiration and promised experience
In line with tradition, the bike manufacturer is presenting its design achievements in its own self-designed and realised exhibition, “Design that talks”, which is on show in the Red Dot Design Museum until 27 August. “Pure Cycling” – this leitmotif reflects both the aspirations and the promised experience of Canyon. The motto is implemented successfully with the help of the design of Canyon bikes. Each brand area conveys its own values: racing bikes appear light, mountain bikes look sturdy and triathlon bikes have an aerodynamic look.
Red Dot: Best of the Best for cyclocross bike “Inflite CF SLX”
Among others, visitors can assure themselves of their outstanding design quality by the example of the cyclocross bike “Inflite CF SLX”. In order to make it ride as fast as possible both on the road and off-road, the involved challenges regarding the adaptability to individual riding styles and the requirements regarding form and material were centre stage of the development process. The result is a stringently implemented design which offers the best possible functionality in combination with the highest aesthetic quality. Therefore, the Red Dot jury awarded it with the Red Dot: Best of the Best.
“Canyon – Design that talks”
Exhibition until 27 August 2017
Red Dot Design Museum Essen
Zollverein UNESCO World Heritage Site
Areal A [Schacht/Shaft XII], Kesselhaus [A7]
Gelsenkirchener Straße 181
45309 Essen
Germany
