Bruketa&Žinić&Grey

Creating stories and helping them grow

With spectacular projects that often push technical boundaries, Bruketa&Žinić&Grey has been attracting attention since its founding in 1995 – the creative team has won more than 650 awards. Today, as the “Brand and Design Hub” of the global Grey network and boasting 60 employees, the credo is still the same: “Every great design is created in Word, not Photoshop – the heart is always inspiring storytelling.” This is also the case with the charming packaging for Vegeta.

Red Dot about Bruketa&Žinić&Grey

Every product has a soul. We call it a “brand”.

Davor Bruketa

Facts and figures

60

Employees as of 2023

13

Distinctions in the Red Dot Award

1995

Year of foundation

Awarded in

Winning projects 2023

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Vegeta & Spirulina

For an anniversary edition of Vegeta & Spirulina food seasoning, a well-thought-out packaging was created that not only consists of 100 per cent recyclable materials, but also stands out at the POS thanks to its unusual shape. Retro illustrations pay tribute to the brand's long history, while the reusable cans highlight the commitment to sustainability.

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Turinela Olive Oil

The label design features a minimalist olive tree graphic, with the trunk forming a "T", symbolising the family's involvement in oil production. A QR code using AR technology animates the label and transforms the tree into the fairy "Turinela", reinforcing the brand values and creating a mysterious flair.

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