Register your brand until 16 June 2023!

Being awarded the Red Dot is the well-deserved recognition for high design quality and creativity of your holistic brand communication. It offers exclusive opportunities to communicate success - to employees, existing and potential customers, business partners and the media.

Daniel Leyser, Global CEO MetaDesign

“One reason for the strength of outstanding global brands is that they cover a broad cross-section of themes and messages that resonate with people and work across national borders and in different cultural contexts.”

Award-winning brands

RTL
Best Media Brand 2022

Polestar
Automotive Brand of the Year 2020

Examples for your brand presentation

Potential content:
brand experience

Show us where and how you allow customers to experience your products or services, which service your customers receive and how your brand is presented at the touchpoints.

You can discuss the following points:

  • Packaging design
  • Store design
  • Catalogues
  • Corporate design
  • Illustrations

Potential content:
design & communication

Show the jury which design language you have chosen and how you implement it in your communication.

You can discuss the following areas:

  • Corporate design
  • Pictogram system
  • Website
  • Corporate publishing

Potential content:
brand design & brand image

Show the jury how you use your brand design and how it is reflected in the different communication measures.

You can show examples of the following:

  • Logo usage
  • Social Media
  • Corporate communications
  • Print products

Potential content:
brand promise

Make sure your brand promise is worded clearly and demonstrate specifically how and where you keep that promise.

You can discuss the following points:

  • Exhibition stands
  • Campaigns
  • Product world
  • Orientation systems

Find even more inspiration for your brand presentation submission in our Winners Section.

Winners' benefits

  • Exclusive usage of the Red Dot Label
  • Individual presentation in the Red Dot Yearbook
  • Publication in our Winners Section
  • Presentation of the winners in various exhibitions
  • International attention through PR and social media measures

ContactInformation on registering
  
E-mail: bcd(at)red-dot.deYou can find detailled information in
Phone: +49 201 838885-48the Guide to Success.
  
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