Registration possible until 25 June 2021 To the registration portal
Red Dot Award: Brands & Communication Design 2021

Spotlight on your brand

Have renowned experts confirm the quality of your brand. Then use the internationally recognised Red Dot seal of quality to communicate news of your success in the competition visually on all platforms!

Apply for Red Dot: Brand of the Year award until 25 June

For the third time in a row, the Red Dot Award: Brands & Communication Design is giving companies the opportunity to enter in the running for the distinction “Red Dot: Brand of the Year” in their industry. The Red Dot Jury will also be awarding Red Dot distinctions for convincing performances and Red Dot: Best of the Best awards for outstanding achievements.

As an award winner, you have exclusive use of the Red Dot Label. The winner label, tailored especially to your industry, is well known internationally and represented on all major markets. It also helps to position your brand globally and underscores the quality of your company.

Andy Payne, Global Chief Creative Officer of the Red Dot: Agency of the Year 2020 “Interbrand”, about brands

“Brand building is about aligning external exception and internal reality.”
Andy Payne
Andy Payne

37 industries to choose from

There are 37 industries in which to apply for the Red Dot Label.

  • Automotive
  • Baby & Children
  • Bathroom & Sanitary
  • Building & Construction
  • Chemical Industry
  • Commodities
  • Consulting
  • Cosmetics
  • Cultural Institutions
  • Electronics
  • Fashion & Accessories
  • Financial Services
  • Food & Beverage
  • Furniture
  • Gardening
  • Heating & Air Conditioning
  • Household
  • Jewellery
  • Kitchen
  • Lighting
  • Media
  • Medical & Healthcare
  • Office
  • Online Services
  • Outdoor
  • Personal Care & Wellness
  • Public Sector
  • Retail
  • Software
  • Sports
  • Tableware
  • Technology
  • Telecommunication
  • Tools
  • Tourism
  • Transportation & Mobility
  • Watches

Your benefits as a Red Dot winner:

  • Exclusive use of the Red Dot Label
  • Tribute at the award ceremony
  • Individual presentation in the Red Dot yearbook
  • Publication in the online exhibition
  • Presentation of the winners in various exhibitions
  • Visibility through international PR work as well as high-traffic social media channels of Red Dot
Luzerne uses the Red Dot winning label on its website

Luzerne uses the Red Dot winner label on its website

Mokki also uses the label succinctly on the homepage

Mokki also uses the label succinctly on the homepage

THe TTMM team celebrating their award

The award ceremony of the Red Dot Award: Brands & Communication Design 2020 took place online. On the picture: the TTMM team celebrating their award.

Cover of the International Yearbook Brands & Communication Design 2020/2021

All winners are presented in the International Yearbook Brands & Communication Design. The picture shows the current issue.

Page of the International Yearbook Brands & Communication Design 2020/2021

Using high-quality images and detailed texts, the publication shows each award-winning brand and work

Winners Red Dot Award: Brands & Communication Design 2020 exhibition in the Red Dot Design Museum Essen

The award-winning projects and brands can also be experienced physically. This is also the case at the Red Dot Design Museum Essen in the exhibition “Winners Red Dot Award: Brands & Communication Design 2020”.

Winners Red Dot Award: Brands & Communication Design 2020 exhibition in the Red Dot Design Museum Essen

The exhibition combines the latest communication design with historical industrial culture

The presentation of the brands that won the Red Dot: Brand of the Year award in the Design on Stage 2019 exhibition

Grohe, HappyGoal and Deutsche Telekom received the Red Dot: Brand of the Year award in 2019. The brands presented themselves digitally in the Design on Stage exhibition.

Registration phases and deadlines


  • Early Bird
    22 March – 20 April 2021


  • Regular
    21 April – 8 June 2021


  • Latecomer
    9 June – 25 June 2021


  • Announcement of results
    August 2021


  • Award ceremony
    12 November 2021

Costs

Entry fees are charged to take part in the competition. The fees include the preparation of the information provided, creation of a jury dossier and presentation during the jury session.

If your entry wins an award, you must order the Winner Package. It includes for example the use of the winner label as well as presentation of your work in the yearbook, online and in winners exhibitions.

Entry fees

Entry fees

Entry phase Registration fees per entry, plus VAT     
  
Early Bird400 euros
Regular500 euros
Latecomer600 euros
Cost in the event of winning a distinction

Cost in the event of winning a distinction

AwardCosts per award, plus VAT
  
Red Dot: Brand of the Yearfrom 5.995 euros*
Red Dot: Best of the Bestfrom 5.995 euros*
Red Dotfrom 3.950 euros*

 

*Costs vary depending on the scope of the presentation in the yearbook and online

How it works – Registration in 5 steps

ContactInformation about registration
  
Email: bcd(at)red-dot.deYou can find detailed information in the Guide to Success.
Tel.: +49 201 838885–49Register until 25 June in the My Red Dot portal.
  
You have questions?You don't want to miss any deadlines?
We will be happy to provide comprehensive advice.Register for the Red Dot Updates.