Design by AO — See the world through the eyes of both children and adults.
Designer profile
baries design GmbH is an owner-managed agency, based in the centre of Düsseldorf that creates trendsetting products, packaging and graphic designs for leading national and international clients that are perfectly aligned with consumer needs since 2009. It comprises a team consisting of professional innovators, creatives and concept boosters who are dedicated to the success of brands, accompany and guide clients at every stage and in every process. Thanks to 3D visualisation and CGI, they are able to enjoy the full virtual experience and follow their product as it develops.
Interview with baries design
Red Dot: What does design mean to you?
baries design: To bring ideas into form aesthetically and intelligently.
How would you define good communication design?
Bringing product information and emotion down to a common denominator.
Which three adjectives best describe your award-winning project?Innovative, brave, challenging.
Was your award-winning work inspired by current social issues?
Diversity, gender neutrality, sustainability and transparency.
Please describe the concept of creativity against the background of your award-winning work.
Creativity means freedom in the mind. We have crossed boundaries and made things simple. At the same time, we have linked existing visual elements in a new way and created new hierarchies. This creates a completely new design that nevertheless ties in with the brand history.
