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Interview about the project “Deutsche Telekom Sound Identity Roll-out”
Deutsche Telekom
The relatively young discipline of audio branding was recognised and established by Telekom early on as an important corporate building block. Now it has been consistently developed further in the form of an entire acoustic sound world. For this, Deutsche Telekom AG worked with the sound agency S12 and Klangerfinder GmbH – creating an orchestra that enriches the Telekom magenta world with captivating rhythms.
Red Dot about Deutsche Telekom
When several senses are addressed with a common goal, in the best case a “magic moment” of a brand is created that goes far beyond the addition of visual and acoustic stimuli.
Deutsche Telekom
AdvertisingAnnual ReportsAppsFair StandsFilm & AnimationInterface & User Experience DesignPublishing & Print MediaSound DesignSpatial & Retail DesignTypographyAudio, Headphones & LoudspeakersComputers & Communication TechnologyInterior Design & ArchitectureCameras & EquipmentTV & Home EntertainmentCommunication TechnologyPackaging
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Deutsche Telekom Sound Identity Roll-out
With the further development of the Telekom sound logo, which is known throughout Europe, an unmistakable world of sound was created for the brand. Modular in design, the catchy system can be applied to all music genres, ensuring the greatest possible flexibility in the design of the various touchpoints.
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Telekom #UNHATE BY ARTISTIC INTELLIGENCE
Elastique designed the immersive and interactive media installation “Unhate”, which invites people to take action against online hate speech and cyberbullying. Various AI systems help to playfully transform derogatory and hurtful comments into art.
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Telekom #UNHATE THROUGH ARTISTIC INTELLIGENCE
An immersive experience called #UNHATE THROUGH ARTISTIC INTELLIGENCE was created in cooperation with Deutsche Telekom. It uses AI to transform hate speech into art and encourage positive interactions. The resulting #UNHATE visuals can be published in response to the original hate messages.
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