Concept

“Concepts” are designs that are still at the early developmental stage. They can be just an idea or a prototype and will not be made available for the market within the next few months or years.

Type of Design Concepts

Upon preparing an entry for the award, specify if the design is a “Concept” or if it is “Ready For Market”. This allows the jury to better understand the design and will apply different criteria to evaluate a design that is still at a developmental stage compared to a design that is almost ready for the market.

More information on the evaluation criteria for a “Concept” and a “Ready For Market” design can be found here.